Reflections on Heroic Qualities in Personal Branding
Dear Celebrity Culture Readers, My first post in November is inspired by Oscar Del Santo, a lecturer, consultant, key speaker, and blogger of online reputation in Spain. Santo offers a case study of Canadian pop and country singer k.d. lang to describe how unconventional qualities are key to personal branding and recognition of talent. He examines vegan, homosexual, and spiritual representations of k.d. lang. In examining these representations, Santo illustrates how k.d. lang proudly refutes stereotypical images in popular culture and shines as a star. His post reflects on carving out a...
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