Reflections on Heroic Qualities in Personal Branding

Posted by on Nov 6, 2012 in Critic's Area | 0 comments

Dear Celebrity Culture Readers,

My first post in November is inspired by Oscar Del Santo, a lecturer, consultant, key speaker, and blogger of online reputation in Spain.

Santo offers a case study of Canadian pop and country singer k.d. lang to describe how unconventional qualities are key to personal branding and recognition of talent.  He examines vegan, homosexual, and spiritual representations of k.d. lang.  In examining these representations, Santo illustrates how k.d. lang proudly refutes stereotypical images in popular culture and shines as a star.  His post reflects on carving out a niche and demonstrating heroic qualities of self.  k.d. lang does not carry the illusion of conforming to standard practices of celebrity culture.  Santo explains that in order to shine on your own path, you must fearlessly celebrate what makes you different from others.

There is love and passion in sharing that fierce truth of self.

Ask yourself today: is there a burning truth and ability that needs to stand out and can make a difference to others?  Who is your role model that made a difference to you?

Read ‘Heroes of Personal Branding (iii): k.d. lang’ at

Hope this post finds you well and looking forward to sharing more this month!

With affection,


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