Interview on Snoop Dogg and the BBC
“The mass appeal of a persona or event, such as the Snoop Dogg petition, is based on existing social contexts and not necessarily ‘luck’, as the myth of stardom would confirm. The attention that Snoop Dogg has received is not new. He has already gained visibility: he is a well-known rapper that has extraordinary talent, bizarre impressions, and eccentric looks, while he gives voice to environmental issues and animals in ordinary ways. His famous participation in Jimmy Kimmel Live sketch “Plizzanet Earth” is a good example of this visibility that supports news commodity. What makes this...
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